(EA Enlarged? EA Embiggened?) At first glance, Burnout 3: Takedown is barely recognizable as a Burnout game.
When Burnout 3: Takedown arrived on store shelves in September 2004, Eurogamer's Kristan Reed compared it to " SSX on four wheels." This was obviously not meant as a knock on the game's (near-perfect) quality, or SSX's for that matter – the point was that despite Burnout 3 lacking the EA Sports Big branding on the box as it technically isn't a sports game, it has a completely different style than its predecessors and has been thoroughly EA Big-ified. Basically, SSX was the quintessential EA Sports Big game. The original SSX was arguably the best game in the PlayStation 2's launch lineup (although I do like me some Tekken Tag Tournament, and Ridge Racer V is no slouch either), and it received a number of sequels that were even better. It’s tricky to rock a rhyme, to rock a rhyme that’s right on time, it’s tricky! Image credit: MobyGames – SSX Tricky (GameCube)The EA Sports Big label would be used until 2008, and in those eight years the branding would appear on various releases such as the Street spinoffs of EA's FIFA, NFL and NBA titles, but by far the most popular and enduring EA Sports Big releases were the SSX snowboarding games. That might cut into the profits, after all. obviously with all the swear words and other objectionable content cut out so as to avoid being too extreme. Well, some middle-aged Electronic Arts executive's idea of attitude, anyway, which consisted of all sorts of EXTREME catchphrases (often from loud DJs calling the action), product placement from popular real-life brands, and a lot of early 00s rock and rap music all the kids were into at the time. Back in the year 2000, everyone's favorite evil software giant EA introduced a new publishing label named EA Sports Big, intended for distributing various arcade style and extreme sports games dripping with attitude.
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